Business Industrial Marketing provides a forum for researching and exploring the progressive world of. Center for Health Information Technology. Demographic profile of the sample is given in Table 1. Best way to reach them is through direct mail and print media. Reyes was one of a working group that a produced a paper on the marketing strategy for The Center for Plus Consumer Studies.
Get fast, free shipping with Amazon Prime. Are cartoon ads effective for adult consumers? Moschis is Alfred Bernhardt Research Professor of. Multi-sponsor studies are available to corporate clients who wish to share the expenses of various projects because they have common information needs. Twenty special insights into direct marketing to the mature market.
Mall shopping preferences and patronage of mature shoppers
To find out more, including how to control cookies, see here: Cross tabulation and c 2 test were used to test for the relationship between age and shopping-related variables, as well as between age and bait-and-switch experience. The existing TeleNation data base allows interviewing of specific demographic groups without the need for expensive screening. Pradeep Korgaonkar, George P. He specializes in cross-cultural consumer behavior and retailing.
Several studies have reported that the elderly are especially vulnerable to fraud and crime e. It is also believed that they are the most victimized group Butler ; McGhee ; Moschis Center for mature consumer studies. Moreover, even if intention were specifically included, the respondents would have given their perception of salesperson's intention. Some unscrupulous operators might have also seen this demographic trend as an opportunity to profit. Video library International centers of expertise on aging.